Thursday, February 9, 2012

beau·ti·ful: adjective, excellent of its kind

        While walking through a mall in the heart of Chicago I was enamored by all the displays... The colors, the lights, the art… Anything to get the crowd’s attention. It was amazing to see some of the extremes that retailers would go to just to reach a possible audience and draw them in to the store. With media and advertising there is a simple cycle: anything that people find interesting, the media uses, and anything the media portrays, people find interesting. Soon enough we find ourselves captivated by the ideas that are being fed to us and it's no surprise that those ideas are slowly molding today's standard for beauty.

        I can't tell you how many times I have heard a young girl say to me "I need to lose weight", and the thoughts running through my head go something like this, "lose weight? I almost can't see her when she turns sideways because she is so thin!” Yet somehow these girls have it in their head that they need to be as thin as a pencil in order to appear beautiful. It breaks my heart because this is the cause of so many eating disorders, an effort to be beautiful. The problem is today's standard for beauty in society is so fake that it is unattainable, and a sense of hopelessness is introduced to those of us trying to be our best.

        I would like to uncover a little bit of truth behind the thousands of images that are being pounded into our heads telling us what we should look like. There is a lot that goes on behind the scenes before these images even reach a magazine or a billboard. Take a look at how fake they really are… 

        Dare to be different, set your own standards for beauty. 
        On a semi-related side note, check these guys out ---> They are a pretty awesome band! 

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